You might ask – what is ASEAN?
The Association of Southeast Asian Nations (ASEAN) is a regional intergovernmental organisation comprising 10 member countries:
- Brunei Darussalam
- Cambodia
- Indonesia
- Lao People’s Democratic Republic (Laos)
- Malaysia
- Myanmar
- The Philippines
- Singapore
- Thailand
- Vietnam
Together, ASEAN represents a combined population of over 680 million people and a fast-growing regional economy with a focus on trade, investment, innovation, digital transformation, sustainability, and skills development.
Why is the Forum Coming to Adelaide Significant?
The Australia–ASEAN Business Forum coming to Adelaide for the first time is a major milestone thanks to Chair, Francis Wong and the team. It signals growing recognition of South Australia’s economic potential and international relevance, especially across key sectors such as:
- Agribusiness and advanced manufacturing
- Renewable energy and clean technologies
- Defence and space
- Tourism, education, and cultural exchange
- Digital innovation and tech
The Forum presents a rare opportunity for South Australian businesses, educators, entrepreneurs, and investors to connect directly with influential leaders, policymakers, and business delegations from ASEAN countries—all in their own backyard.
Why Should Local Businesses Engage?
- Unlock Export and Partnership Opportunities
ASEAN economies are seeking Australian products, services, technology, experiences and skills. South Australian businesses have strong offerings in agrifood, wine, education, health, and clean energy—all of which are in demand across Southeast Asia.
- Build Your Network Internationally
The Forum is an ideal setting to build partnerships and joint ventures with ASEAN businesses, government agencies, and investors. It also opens doors to government support and grant programs for international expansion.
- Attract International Talent
With many ASEAN countries sending students to Australia, the Forum provides an avenue to showcase South Australia’s education, training, and workforce development capabilities—especially in regional areas.
- Learn from Innovation Leaders
ASEAN is rapidly advancing in digital transformation, fintech, e-commerce, and sustainable development. Local entrepreneurs can gain insight into emerging trends, innovation pathways, and how to collaborate with ASEAN innovators.
- Strengthen Supply Chains and Investment Links
Businesses can explore opportunities for two-way investment, regional supply chain diversification, and access to emerging consumer markets.
- Champion Inclusion and Growth
The Forum also places a strong focus on supporting women-led businesses, startups, and inclusive economic development—aligning with the values of many South Australian enterprises.
Strengthening Australia–ASEAN Relations
Adelaide’s inclusion on the ASEAN Business Forum map is not just symbolic—it’s strategic. By participating, local businesses can secure their place in a rapidly evolving regional economy and build long-term relationships that drive sustainable growth and global impact.
Wendy Perry, Managing Director of Workforce BluePrint, is a recognised leader in Strategic Workforce Planning and Development, education, entrepreneurship, and innovation. As both a presenter and a member of the working group for the Australia–ASEAN Business Forum, Wendy brings her extensive experience across 32 countries to the table, highlighting the importance of deepening ties between Australia and the ASEAN region.
Wendy’s involvement in the Forum is grounded in decades of work that actively contributes to stronger Australia–ASEAN relationships through shared initiatives in:
- Strategic Workforce Planning and Development Wendy has led national and international programs focused on aligning education, training, and workforce strategies with future industry needs. Her expertise supports governments, institutions, and businesses to better prepare for digital, green, and global workforce shifts.
- Entrepreneurship and Innovation Through mentoring and advising more than 15,000 founders—75% of whom are women—Wendy has fostered entrepreneurial ecosystems throughout Australia and within ASEAN countries. She supports ventures from idea stage to scale-up, helping founders navigate market access and investment opportunities.
- Education and Skills Development Wendy works closely with Vocational Education and Training (VET) systems and TVET providers across the region. Her efforts focus on capability-building, modernising curricula, and implementing competency-based education to meet real-world labour market demands.
The ASEAN Region: A Strategic Priority
Wendy views ASEAN as one of the most dynamic and vital regions globally for collaboration across business, education, and workforce development. With its rapidly growing economies, youthful population, and drive towards innovation, ASEAN represents enormous potential for Australian businesses, educators, and entrepreneurs. Wendy actively promotes partnerships and knowledge exchange to support mutual prosperity and inclusive growth.
Her work champions opportunities for Australian organisations to engage more deeply in Southeast Asia—whether through education and skills partnerships, startup and SME engagement, or sustainable development initiatives. At the same time, she advocates for greater inclusion of women, young people, and diverse groups in leadership and economic activity across the region.
A Trusted Partner and Connector
Known for creating practical, people-focused solutions and programs, Wendy serves as a connector between Australian and ASEAN stakeholders. Her initiatives help bridge the gap between policy, practice, and outcomes—whether it’s through strategic foresight workshops, innovation missions, or skills development strategies.
Contribution to the ASEAN Business Forum exemplifies the type of leadership and collaboration needed to realise the full potential of the Australia–ASEAN partnership—one that is future-focused, inclusive, and resilient.
Find out more and don’t miss this forum that has never been to Adelaide before: Australian ASEAN Business Forum