Inspiring Entrepreneurship

Vocational Education and Training

Workforce Planning and Development

Adventurer, Facilitator, Planner, Strategist



Wendy Perry is a renowned innovator, leader, speaker and writer on Workforce Planning and Development, TVET and Vocational Education and Training (VET), Entrepreneurship and Innovation.

Developing 21st Century Workforces with a focus on future capabilities, careers, jobs and skills, and World-class VET systems, Wendy is the Managing Director of Workforce BluePrint.

A reputation as a leading authority on Workforce Planning and Development and Vocational Education and Training (VET) is well earned with extensive experience working in Agriculture, Banking and Finance, Building and Construction, Civil Construction, Community Services, Contact Centre, Defence, Disability, Education, Employment Services, Energy, Events, Food and Wine, Government, Health, Higher Education, ICT, Manufacturing, Mining and Resources, Sport and Recreation, Small Business, Telecommunications, Tourism, Vocational Education and Training (VET), and Water sectors.

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Edupreneur of the Year in Vocational Education and Training (2015), Wendy is a described as an inspiration by her colleagues and delivers key note addresses at national and international conferences on topics including 21st Century Capabilities and Careers, Entrepreneurship and Employment, Future of Jobs, Skills and the Workforce, Innovation through Partnerships and Collaboration in Technical Vocational Education Training (TVET).

One of the world’s leaders in her field, Wendy has developed, designed and implemented systems for workforce planning and development, entrepreneurship and education throughout her career, working across all Australian states and territories, and international connections in Bhutan, India, Indonesia, Malaysia, Maldives, Mongolia, New Zealand, Philippines, Singapore and the USA.

On a personal note, Wendy enjoys reading, speaking and writing about entrepreneurship and employment, small business issues, marketing and social networking, Work Life Balance including mini breaks and her experiences visiting wineries, restaurants, farmers markets and tourist locations, as well as attending events and festivals.

This includes taking her nieces and nephews on Aunty Wendy Adventures.


A regular chair and MC, professional presenter and speaker, Wendy has spoken at Australian, OECD workshops and international conferences.  Addressing key topics such as the future workforce out to 2030, workforce planning and development, collaboration, digital capability, economic development, entrepreneurship, innovation, partnerships, VET and TVET global trends.  She also has extensive experience speaking at conferences and events sharing her action research, giving insights into reforms, policy, industry trends and emerging capability areas.

Wendy has published numerous papers, toolkits, reports, blogs and resources on changes to careers, jobs and skills, workforce planning, workforce development, Recognition of Prior Learning (RPL), Vocational Education and Training, Applying Research and Information.


Workforce BluePrint provides:

  • Workforce Planning and Development Services – Professional Development including the Global Workforce Architects Program, Tools and Coaching, Skills Profiling, Project Management for Workforce Plans and Initiatives;
  • Vocational Education and Training (VET) Services – Coaching and Mentoring, Skills Recognition and Recognition of Prior Learning (RPL) Models, Business Analysis, Models and Program Design, Facilitation and Professional Development, Action Research and Change Management, VET insight and Registered Training Organisation (RTO) Reviews, Technical Vocational Education Training (TVET) International capability development and;
  • Entrepreneurship and Innovation – Coaching and Mentoring, Facilitation and Getting Ahead of Disruption.


An advocate for reducing carbon emissions, Wendy has led her organisation to reduce their carbon emissions over a 4 year period from 60 to 6 tons of CO2 emissions.  Wendy was the founding chair of the Small and Medium around the Reservoir Traders (SMART) Business Association and the past Chair of the Southern Adelaide Skills for Jobs in Regions Network.  She was recognised by an International Women’s Day Community Award 2016 for outstanding contribution to our Southern community from Katrine Hildyard MP, Member for Reynell, in 2013 noted on the South Australian Women’s Honour Roll, and in 2011 Wendy was recognised with an Achievement Award for her contribution in the local business community.


Beginning her career as an Australian Apprentice (trainee) in state government, being quickly promoted to higher level administration roles and then working in a contact centre environment with Telstra, Wendy has a strong client focus.  Wendy’s background includes business development, consultancy, training and assessing, leadership and management roles within private and public Registered Training Organisations in the areas of Traineeships and Apprenticeships (all industry sectors), Vocational Preparation and Business Services.

Wendy was the youngest Educational Manager in TAFE in South Australia at 25 years of age.  She established the first call/contact centre training facility in South Australia at the Institute, gaining sponsorship from numerous contact centre, technology and recruitment agency supporters.  Whilst in this role, Wendy was approached by the Industry Skills Board for Information Technology to manage the Women into IT&T project for South Australian Business Vision 2010.  Linked to her work within industry, the Department of Education and Children’s Services offered Wendy a position in a senior policy role with an IT&T industry focus in the secondary schooling sector.  In January 2003, at the age of 29, Wendy established operations for Wendy Perry and Associates Pty Ltd and with her first client, Reframing the Future she undertook a project management role working with organisations from around Australia from 2004-2008.

Wendy holds a Master of Education, Vocational Graduate Diploma of Management (Learning), Advanced Diploma of Management, Diploma of Quality Auditing, Diploma and Certificate IV in Training and Assessment, and Certificate IV in Small Business Management.



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