Inspiring Entrepreneurship

Vocational Education and Training

Workforce Planning and Development

Adventurer, Facilitator, Planner, Strategist


Wendy Perry is an entrepreneur, innovator, leader, mentor, speaker and writer on Workforce Planning and Development, Vocational Education and Training (VET) and TVET, International Capability Development, Entrepreneurship and Innovation.

A reputation as a leading authority on Workforce Planning and Development and Vocational Education and Training (VET) is well earned with extensive experience working in Agriculture, Banking and Finance, Building and Construction, Civil Construction, Community Services, Contact Centre, Defence, Disability, Education, Employment Services, Energy, Events, Food and Wine, Government, Health, Higher Education, ICT, Manufacturing, Mining and Resources, Sport and Recreation, Small Business, Telecommunications, Tourism, Vocational Education and Training (VET), and Water sectors.

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Described as an inspiration by her colleagues, Wendy is the Managing Director of Workforce BluePrint working across Education and Training including VET/Technical Vocational Education Training (TVET), Employment and Entrepreneurship, 21st Century Capabilities and Future Jobs, Workforce Planning and Development for Employers and Industry, Regions and Countries.

Presenting on VET and Entrepreneurship at the UNEVOC TVET Leadership Programme 2017 in Bonn, Germany in September 2017, Wendy worked with leaders from Armenia, Australia, Cameroon, Chile, Ecuador, Fiji, Germany, Ghana, India, Kenya, Korea, Malta, Mongolia, Qatar, Saint Kitts and Nevis, Seychelles, Spain, Sri Lanka, Trinidad and Tobago, Uganda, and Zambia.

One of the world’s leaders in her field, Wendy has developed, designed and implemented systems for workforce planning and development, entrepreneurship and education throughout her career, working across all Australian states and territories, and international connections in Bhutan, Ecuador, India, Indonesia, Malaysia, Maldives, Mongolia, New Zealand, Philippines, Singapore and the USA.


A regular chair and MC, professional presenter and speaker, Wendy has spoken at Australian, OECD workshops, international conferences and UNESCO UNEVOC, addressing key topics such as the future workforce out to 2030, workforce planning and development, collaboration, digital capability, economic development, entrepreneurship, innovation, partnerships, VET and TVET global trends.  She was Edupreneur of the Year in VET 2015 and shares action research and insights into reforms, policy, industry trends and emerging capability areas.

Wendy has published numerous papers, toolkits, reports, blogs and resources on changes to careers, jobs and skills, workforce planning, workforce development, Recognition of Prior Learning (RPL), Vocational Education and Training, Applying Research and Information.


Developing 21st Century Workforces with a focus on future capabilities, careers, jobs and skills, and World-class VET systems Workforce BluePrint provides:

  • Workforce Planning and Development – Capability and professional development; Tools and resources; Project management and skills needs analysis; 21st Century Capabilities
  • Vocational Education and Training – Action research and change management; Business analysis and program design; Facilitation and professional development; Reform, policy and funding advice; Technical Vocational Education Training (TVET) International
  • Entrepreneurship and Innovation – Coaching and mentoring; Future jobs; Immersive experiences; New discovery technologies


In 2017 Wendy was nominated as a finalist in the open category for the Women in Innovation Awards.  Wendy was the founding chair of the Small and Medium around the Reservoir Traders (SMART) Business Association and is the past Chair of the Southern Adelaide Skills for Jobs in Regions Network.  She was recognised by an International Women’s Day Community Award 2016 for outstanding contribution to our Southern community from Katrine Hildyard MP, Member for Reynell, in 2013 noted on the South Australian Women’s Honour Roll, and in 2011 Wendy was recognised with an Achievement Award for her contribution in the local business community.


Beginning her career as an Australian Apprentice (trainee) in state government, being quickly promoted to higher level administration roles and then working in a contact centre environment with Telstra, Wendy has a strong client focus.  Wendy’s background includes business development, consultancy, training and assessing, leadership and management roles within private and public Registered Training Organisations in the areas of Traineeships and Apprenticeships (all industry sectors), Vocational Preparation and Business Services.

Wendy was the youngest Educational Manager in TAFE in South Australia at 25 years of age.  She established the first call/contact centre training facility in South Australia at the Institute, gaining sponsorship from numerous contact centre, technology and recruitment agency supporters.  Whilst in this role, Wendy was approached by the Industry Skills Board for Information Technology to manage the Women into IT&T project for South Australian Business Vision 2010.  Linked to her work within industry, the Department of Education and Children’s Services offered Wendy a position in a senior policy role with an IT&T industry focus in the secondary schooling sector.  In January 2003, at the age of 29, Wendy established operations for Wendy Perry and Associates Pty Ltd and with her first client, Reframing the Future she undertook a project management role working with organisations from around Australia from 2004-2008.

Wendy holds a Master of Education, Vocational Graduate Diploma of Management (Learning), Advanced Diploma of Management, Diploma of Quality Auditing, Diploma and Certificate IV in Training and Assessment, and Certificate IV in Small Business Management. 



Developing Northern Australia – workforce multiplier

| Conference, Entrepreneurship, Speaking | No Comments

Australia’s far north attracts more than 22 million domestic and international overnight visitors each year. The tourism industry contributes $1.2 billion directly into the Queensland economy – 3.7% of the

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Female founders taking their businesses global

| Entrepreneurship | No Comments

From women launching start-ups, to those expanding established businesses, South Australia’s female founders are increasingly taking their businesses interstate and globally. New initiatives, programs and resources are making this possible,

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Start or grow your business in Gippsland & La Trobe Valley

| Entrepreneurship | No Comments

Victoria’s Gippsland is a region with a strong focus on food production, clean energy, health services, education and tourism. It produces one third of the state’s dairy production and 85%

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