Inspiring Entrepreneurship

Vocational Education and Training

Workforce Planning and Development

Adventurer, Facilitator, Planner, Strategist



Wendy Perry is a renowned innovator, leader, speaker and writer in Workforce Planning and Development, Vocational Education and Training (VET), Entrepreneurship and Innovation.

Edupreneur of the Year in the Vocational Education and Training category for 2015, Wendy is a described as an inspiration by her colleagues and she recently presented a key note at the World TVET Conference in Sarawak, Malaysia on Innovation through Partnerships and Collaboration in Technical Vocation Education Training (TVET).

In 2011 Wendy was recognised with an Achievement Award for her contribution in the local business community and in 2013 on the South Australian Women’s Honour Roll.

With a vision of developing 21st Century Workforces and World-class VET systems, Wendy is the Managing Director of Wendy Perry and Associates Pty Ltd, VET Strategist at WPAA and Head Workforce Planner at Workforce BluePrint.

Her reputation as a leading authority on Workforce Planning and Development and Vocational Education and Training (VET) is well earned with extensive experience working across Australia and internationally in the Agriculture, Banking and Finance, Building and Construction, Civil Construction, Community Services, Contact Centre, Defence, Disability, Education, Employment Services, Energy, Events, Food and Wine, Government, Health, Higher Education, ICT, Manufacturing, Mining and Resources, Sport and Recreation, Small Business, Telecommunications, Tourism, Vocational Education and Training (VET), and Water sectors.

An advocate for reducing carbon emissions, Wendy has led her organisation to reduce their carbon emissions over a 4 year period from 60 to 6 tons of CO2 emissions.  Wendy was the founding chair of the Small and Medium around the Reservoir Traders (SMART) Business Association and the past Chair of the Southern Adelaide Skills for Jobs in Regions Network.

Latest Blog Posts

Download Wendy’s Podcast





On a personal note, Wendy enjoys reading, speaking and writing about entrepreneurship, teenage employment, small business issues, marketing, social networking, Work Life Balance including mini breaks and her experiences visiting wineries, restaurants, farmers markets and tourist locations, as well as attending events and festivals.


Wendy is known for her pragmatic and collaborative style.  Undoubtedly one of Australia’s prominent industry professionals, Wendy has developed, designed and implemented key systems for workforce development and planning and development throughout her career.

Wendy is a regular chair and MC, professional presenter and speaker having spoken at Australian and international conferences.  Addressing key topics such as workforce planning and development, collaboration, digital capability, economic development, entrepreneurship, innovation, partnerships, VET and Technical Vocational Education and Training (TVET international).  She also has extensive experience speaking at national, state and territory conferences sharing her action research, giving insights into reforms, policy, industry trends, and emerging capability areas.

Wendy has published numerous papers, toolkits, reports and resources on workforce planning, workforce development, Recognition of Prior Learning (RPL), Vocational Education and Training, Applying Research and Information.


Workforce BluePrint provides:

  • Workforce Planning and Development Services – Professional Development including the Workforce Architect Program, Tools and Coaching, Skills Profiling, Project Management – Workforce Plans and Initiatives; and
  • Entrepreneurship and Innovation – Coaching and Mentoring, Training Delivery and Digital Productivity.


Wendy Perry and Associates Pty Ltd are Vocational Education and Training Strategists providing:

  • Vocational Education and Training (VET) Services – Coaching and Mentoring, Skills Recognition and Recognition of Prior Learning (RPL) Models, Business Analysis and Program Design, Facilitation and Professional Development, Action Research and Change Management, VET insight and Strategic RTO Reviews; and
  • Customer Contact Consultancy – Health Check Review, Future Proofing, and Contact Centre Establishment.


Wendy Perry was born in Adelaide, South Australia in 1973.  As the eldest daughter with two younger brothers she is first generation Australian as her parents migrated from the UK in the 1960’s.

Wendy got her first job at 14 years with  fast food outlet Hungry Jack’s as the Birthday Party Co-ordinator and after completing year 12 she gained a state government traineeship.  Working with the Department of Transport and training at Adelaide Institute of TAFE, Wendy developed an interest in adult learning.

Wendy gained contact centre experience at Telstra and at just 21 she took on her first lecturing role in business and communication for TAFESA.

At 25 years of age Wendy was the youngest Educational Manager in TAFE in South Australia .  She established the first call/contact centre training facility in South Australia at the Institute, gaining sponsorship from numerous contact centre, technology and recruitment agency supporters.

Whilst in this role, Wendy was approached by the Industry Skills Board for Information Technology to manage the Women into IT&T project for South Australian Business Vision 2010. Linked to her work within industry, the Department of Education and Children’s Services offered Wendy a position in a senior policy role with an IT&T industry focus in the secondary schooling sector.

In January 2003, at the age of 29, Wendy launched Wendy Perry and Associates Pty Ltd and with her first client, Reframing the Future she undertook a project management role working with organisations from around Australia from 2004-2008.  Workforce BluePrint was registered in January 2006 and introduced to clients via a brunch and day at the races for Magic Millions Race Day in March 2006.

Today, Wendy Perry and Associates Pty Ltd and Workforce BluePrint are known for leading thinking, developing practice, translating strategy into action and growing potential.  Led by Wendy, the team sets out to build the capability of their clients, to develop skills and knowledge and to “not make clients consultant reliant”.




Managing your Airbnb guests expectations – it’s the little things that count

| Holidays | No Comments

Having rented many houses and stayed in a couple of Airbnb places I know that it’s the little things that count. For example, when travelling to Wellington in New Zealand

Read More


Airlie Beach for Australia Day 2015

| wendy | No Comments

With workshops in Mackay on the Thursday prior, the 2015 Australia Day weekend was the ideal opportunity to visit one of my favourite locations, Airlie Beach. Driving up to Airlie,

Read More


Gold Coast Mini Break – something different

| wendy | No Comments

On the back of a conference in the Gold Coast, we had a few days as a mini break with my parents joining Scott, Jess and I. When we picked

Read More